Answer these 5 questions Who are you ? What do you love to do ? Who you do that for ? Is it their Need or Want ? How would they change from what you do ? Example: I write personal finance articles so that anyone can be richer everyday I sell salt lamps so that Asthmatic people can sleep better at nights I drive all the business men in London so that they are always on time I write philosophical topics so online readers can have an inner peace stronger mind. Please write down yours in comments below ~